Gupshup Gets On The Bot Bandwagon With ‘’

Joining the bot revolution, messaging platform Gupshup has launched its bot builder – ‘’, which consists of omnichannel messaging rules and protocols, called APIs, and bot builder tools. ET Telecom reports that these omnichannel APIs enable connectivity to almost every messaging channel, including SMS, Facebook Messenger, Slack and Telegram. Beerud Sheth, CEO of Gupshup, said,
Bots are the new apps. Bots will transform virtually every aspect of our lives, making it simpler and easier to engage with businesses and brands just by chatting with them. Every business and brand will have to develop a bot strategy quickly.”
The firm has automated common tasks that are performed by every bot developer and has also automated the post-launch monitoring and tracking of bots. Also, its bot builder enables a developer to build, test and deploy a bot across multiple channels.